Juice Press

A collaboration with Ravi Singh.

Juice Press' all-natural and nourishing menu can transform a dreary day in the concrete jungle into a temporary lush escape. We wanted to take that transformation beyond freshly made smoothies to the urban community outdoors with ads, murals, and the ushering of nature in otherwise unused spaces.

Print Visuals

Dreary urban backgrounds provide the prefect contrast to kaleidoscopic renditions of colorful smoothies.

Out-of-Home Visuals

Using vibrant, natural imagery provides a visual reprieve in the most stark city settings.

Phased outdoor rollout

A holistic program to add greenery to Juice Press store interiors — and beyond, creating temporary curbside parks and community gardens.